Brand Identity, Packaging, Advertising, Signage, Print CollateralBanjo'sBanjo’s is a much-loved bakery franchise founded in Tasmania over 40 years ago. Unlike other bakery chains, all Banjo’s food is made from scratch using raw ingredients. We worked with the Banjo’s team to define a new brand strategy around the idea of ‘Baking Things Better’. To support the new strategy, we refreshed the brand identity creating a new logo, refining the colour palette, introducing new brand fonts, and developing a new illustrative style.
“Mulch’s ability to combine innovative design concepts with strategic thinking resulted in a brand identity that perfectly captured the essence of Banjo’s Bakery.”
Karen Ahern
Brand Marketing Manager, Banjo's 
Credits
Design Team: Sam Moffat, Asher Gilding
Illustration: Taaryn Brench
Food Photography: Sam ShelleyGot a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let′s talk! ☎ Got a project in mind? Let′s talk! ☎
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Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let′s talk! ☎ Got a project in mind? Let′s talk! ☎ 〰️
Connect:hi@mulch.work
+61(0)3 6292 5544
Project enquiries
Studio:Third Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000
Always was, always will be.Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.