A brand is your story, your purpose, and how people connect with what you do. It’s not just about looking good—it’s about building trust, standing out, and making people care.

Start with strategy

Great branding starts with understanding—how a business connects with its audience and what sets it apart. At Mulch, we believe a brand’s true potential lies in its ability to tell a story that resonates, building loyalty and driving meaningful growth.

We don’t just design; we dig deeper. By uncovering the unique essence of every business we work with, we create strategies that align with their goals and bring their vision to life. From crafting compelling narratives to developing visual identities that make an impact, we focus on building brands that not only stand out but deliver results.

Whether it’s launching a new brand, revitalising an existing one, or creating seamless digital experiences, we’re with you at every step. Together, we’ll create a brand that connects authentically, inspires trust, and drives lasting success.

What we do

Services

New brand development
Existing brand refinement
Brand strategy
Naming
Graphic design
Print design
Packaging design
Print management
Photography and art direction
Content creation for social media
Websites
Advertising and campaign creation
Environmental design
Signage and wayfinding

Selected Clients

Banjo’s
Liv-Eat
Hobart Brewing Company
Fox Friday Brewery
Moonah Hotel
Crescent Hotel
The Whiskey Club
Marefold
Lavada
Duobuilt
District
West Coast Council
Hobart City Council
Botanica

Our Process

1. Discovery

We conduct comprehensive research to understand your business, target audience, industry trends, and competitors, uncovering insights that shape the design strategy.

2. Design

We transform insights from the discovery phase into visual elements such as logos, colors, typography, and imagery that reflect your brand identity and resonate with your audience.

3. Delivery

We bring design concepts to life across various touchpoints like marketing materials, websites, and packaging, ensuring consistency and providing guidelines for long-term brand management.

Our Team

Sam Moffat
Creative Director

Kirsty Salter
Account Manager

Hannah Bourne
Studio Manager

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Get in touch

Connect:

hi@mulch.work
+61(0)3 6292 5544
Project enquiries

Studio:

Third Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000

Always was, always will be.

Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.