Hobart Brewing Co.
Packaging Design, Signage, Brand Merchandise
Hobart Brewing Co. brews and cans straight-forward, authentic beer in a spacious industrial-style shed nestled in Hobart's own backyard at Macquarie Point. We were approached to rejuvenate the design of their core range, which includes can designs, packaging boxes, and beer taps. The brief called for a natural evolution from their previous designs, while incorporating their existing logo and typography. Our approach involved enhancing the cans with a more prominent colour association whilst reflecting their rustic origins through offset typography and exposing the raw aluminum substrate, adding a touch of industrial charm.
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Connect:
hi@mulch.work
+61(0)3 6292 5544
Project enquiries
Studio:
Third Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000
Always was, always will be.
Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.
Credits
Design Team: Sam Moffat, Doug Hagger, Maddy Johnston, Kirsty Salter