Fox Friday, a Tasmanian-born craft beer brand, approached us during a pivotal moment of anticipated expansion. Tasked with crafting their brand identity and packaging, we made a deliberate choice to veer away from the prevailing trend of illustrative design common in the craft beer sector. Instead, we embraced a minimalist typographic approach, envisioning a system that could evolve over time to convey a more expressive and enduring brand message.
Brand Identity, Packaging, Environmental Graphics, MerchFox Friday
Credits
Design Team: Sam Moffat, Doug HaggerGot a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let′s talk! ☎ Got a project in mind? Let′s talk! ☎
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Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let′s talk! ☎ Got a project in mind? Let′s talk! ☎ 〰️
Connect:hi@mulch.work
+61(0)3 6292 5544
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Studio:Third Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000
Always was, always will be.Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.