Naming, Brand Identity, Signage, MerchKray KrayKray Kray is a vibrant food truck at Hobart’s iconic Salamanca Market, serving mouthwatering Southern Rock Lobster rolls—locally known as crayfish. Amidst the market’s bustling atmosphere and visual noise, our task was to craft a distinctive brand identity that demands attention. We developed bold graphics featuring a bright orange palette, strong typography, a friendly lobster mascot, and a brand pattern reminiscent of spiny lobster legs. The result? An impactful and memorable brand that can’t be ignored.
Credits
Design Team: Sam Moffat, Kirsty Salter
Van Wrap: Wrapcraft Hobart
Signage: Lighthouse SignsGot a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let′s talk! ☎ Got a project in mind? Let′s talk! ☎
Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let’s talk! ☎ Got a project in mind? Let′s talk! ☎ Got a project in mind? Let′s talk! ☎
Connect:hi@mulch.work
+61(0)3 6292 5544
Project enquiries
Studio:First Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000
Always was, always will be.Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.