Centurion is a Tasmanian financial company specialising in farm finance, named after ‘The Centurion’—the world's tallest flowering tree, located in Southern Tasmania. Inspired by this symbol of strength and growth, we crafted a brand identity that balances trust and resilience. The logo features elegant, grounded typography paired with a symbol reflecting the towering form of the tree. This was complemented by a distinctive approach to art direction, featuring close-up shots of farm details—soil, crops, tools, and textures—emphasising Centurion’s unique perspective as an independent lender. The result is a timeless, professional identity that inspires confidence and stability while staying deeply connected to Tasmania’s agricultural roots.