SAAZAA
Brand Identity, Packaging, Merch, Signage, Website

SAAZAA is a small-batch coffee roaster on a mission to right the wrongs that face the coffee industry – unsustainable farming, underpaid growers and sub-par beans. SAAZAA has it’s own farms giving them completely control of the supply chain. This leads to happier farmers and a better bean. Inspired by the concept of ‘A Higher State of Bean’ we created a brand that embodies positivity at every level and elevates the coffee experience to new heights.

Saazaa Coffee Mug
Saazaa coffee bag label photographed sitting on coffee beans
Saazaa Cold Brew Coffee Billboard
Saazaa Coffee Newpaper
Saazaa Coffee Black Knitted Beanie
Person holding Saazaa T-Shirt to the sky
Saazaa Coffee website homepage on Macbook laptop
Hand holding coffee beans
Saazaa branded grey sweater hanging over a railing
Saazaa Coffee green knitted beanie sitting on grass
Saazaa's white branded t-shirt hanging over fence
Saazaa T-shirt hem tag with inspiration quote written on it
Saazaa coffee online store on iPhone screen
Saazaa Coffee burlap bag full of coffee

Credits

Design Team: Sam Moffat, Doug Hagger, Maddy Johnston, Kirsty Salter
Illustration: Michal Loba
Label Printing: Taylor'd Press

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Connect:

hi@mulch.work
+61(0)3 6292 5544
Project enquiries

Studio:

First Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000

Always was, always will be.

Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.

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