Fox Friday
Brand Identity, Packaging, Environmental Graphics, Merch

Fox Friday, a Tasmanian-born craft beer brand, approached us during a pivotal moment of anticipated expansion. Tasked with crafting their brand identity and packaging, we made a deliberate choice to veer away from the prevailing trend of illustrative design common in the craft beer sector. Instead, we embraced a minimalist typographic approach, envisioning a system that could evolve over time to convey a more expressive and enduring brand message.

Interior of the Fox Friday Hobart Taproom
Fox Friday Black Logo Tote Bag
Pouring a beer into a Fox Friday branded glass
Fox Friday beer cans in a fridge
Fox Friday Business Cards
Fox Friday Beer Fridge
Fox Friday Website Visual
Fox Friday can next to a branded glass
Fox Friday burger next to a branded glass
A colleciton of Fox Friday beer cans
Fox Friday Embroidered Caps

Credits

Design Team: Sam Moffat, Doug Hagger

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Connect:

hi@mulch.work
+61(0)3 6292 5544
Project enquiries

Studio:

First Floor, Bank Arcade
64-68 Liverpool Street
Hobart TAS 7000

Acknowledgement of Country:

Mulch acknowledges the muwinina people as the traditional custodians of the lands on which we operate. We pay our respects to their Elders past, present and emerging. We recognise the ongoing connection of all First Nations peoples to their Country, land and sea.

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